I used to think Pepsi owns undisputed rights to make lame advertisements. Their strategy was to sign up all the movie & cricket celebrities possible, put them in one frame and give them lame lines to mouth, just b/c they had to be given some lines. Who cares about content or message?
I preferred the Coke ads way more - their campaigns revolved around the product and brand values (purity, trust, happiness etc.) rather than a bunch of loser celebrities. But have you seen their latest ad - the one with Imran Khan & Kalki Koechlin? I don't like it at all. I can't even tell someone what it's about because there's no story whatsoever.
The ad before this (the one where a guy & girl are studying together, they link hands and coke flows from the veins of the guy to the girl's) was quite cool. This one's a drab, the only good thing being the song playing in the background.
Those who haven't seen the ad yet can check it out here. And tell me how you like it :)