For the past couple of weeks I’ve been working on a category I had no knowledge of at all, leading to stressful days & sleepless nights.
The project is humungous (not to mention extremely research oriented, the kind of research I have never done before), has a strict deadline, my clients are demanding & some of the most research savvy people I’ve met, and I had no clue how to go about doing the analysis!!
But finally, I’m past the first hurdle and things have not only started making sense, they're becoming interesting even!
And with every passing day I believe what Moonshine said to me more & more, “You do this one study well & you’ll know all there is to know about cigarettes!” :)